The Marketing Plan for the Record High Sale – 213 White Pine Canyon Road

We Review the Marketing Campaign That Achieved the Record High Sale at 213 White Pine Canyon Road

The action-oriented Frost | Lindner Team achieved the record high sale price in Park City, Utah by focusing on seasonal events and marketing. Here are a few highlights that enticed buyer views, which led to a successful transaction.


A summer Signature Event Global Property Launch was held in June 2021. The experiential unveiling event partnering with top luxury brands including Lamborghini Salt Lake City with a target attendance of 250 guests was a smashing success.


A winter Multi Media Marketing Campaign started with a featured listing in Collections published by Summit Sotheby’s Realty. Premier dancers from Ballet West dancing through the home were captured on film and video capturing the breathtakingly beautiful forms of dance and architecture with snowy mountain scenes as a backdrop. Three weeks after the publication launched, the property was under contract.


The Multi Media Marketing Campaign included:

  • 8 Professional Lifestyle and Property Photoshoots
  • 13 Lifestyle and Property Video Productions
  • 2 3D Virtual Walk Through Tours
  • 278,000 Property Views Across 10,000 Websites
  • 11 Luxury Brand Collaborations including Lamborghini Salt Lake City and Ballet West
  • 8,000 Targeted Emails to Frost | Lindner Network with 54% Open Rate


The Frost | Lindner Team has established a truly global sphere of sellers selling luxury residential properties in the most exclusive ski-in and ski-out communities in Park City ranking in the top 1% of realtors in Utah consecutively since 2017. With 20 years of expertise in real estate, finance, real estate development, and digital marketing, their combined skill set brings a unique and unparalleled approach to the purchasing and marketing of luxury properties in Park City.

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